At 11 years old, Russ was filming home movies with his dad when he looked into the camera and said:
"My name is Russ… and I’m fat.”
Growing up, Russ struggled with confidence, body image, overeating, and trying to change his body while still enjoying life. Every school shopping trip meant buying “husky” pants — a label that stayed with him for years.
That early frustration sparked a lifelong obsession with transformation, performance, and understanding what truly creates lasting change.
After building a successful career as a CPA at KPMG, Russ finally committed to transforming his own body and health at the highest level. He hired a coach, entered a body transformation contest, and completely changed his physique and confidence in just 12 weeks — ultimately winning the competition.
But the real transformation went far beyond physical appearance.
"What happened to you?”
“Can you help me do the same thing?”
Russ realized that optimizing your body changes far more than how you look — it impacts your confidence, energy, discipline, leadership, relationships, and overall quality of life. That realization led him to leave corporate America and dedicate his life to helping others transform theirs.
Today, Russ works with high-performing business owners, executives, leadership teams, and ambitious individuals to improve strength, energy, confidence, longevity, and overall performance through a realistic, sustainable approach to health optimization.
For more than 25 years, Russ has helped thousands of clients transform their bodies and lives through personalized coaching focused on strength training, sustainable nutrition, accountability, recovery, and long-term lifestyle change.
Russ is also the author of Your Body Is Your Greatest Asset (originally published as Live Longer, Feel Better and Look Great Naked), and has been featured on entrepreneur and leadership platforms including the10X GrowthCon, the Create Conference, the #1 Faith Based Business Conference in America, DLP Capital's Extraordinary Impact Family Event, and podcasts such as Entrepreneurs on Fire. His message connects health, leadership, longevity, and performance in a way that resonates with entrepreneurs, executives, and high achievers looking to operate at a higher level in business and life.
His mission is simple:
Help people build a body — and a life — they truly love.
Executive Performance Insights.
Russ has spent 25+ years studying what actually drives elite-level health and performance in high achievers. These guides distill that expertise into practical frameworks used with his private coaching clients.
EXECUTIVE HEALTH GUIDE
Peak Performance Ebook
The exact daily health, recovery, and performance strategies Russ uses personally and with his top clients — designed for executives who need to operate at their peak 365 days a year.
NUTRITION GUIDE
Eating for Energy: A High Performer's Nutrition Guide
30+ clean, performance-focused recipes built around busy schedules and demanding lifestyles. Fuel your body the way elite performers do — without sacrificing flavor, convenience, or results.
Live Longer, Feel Better, and Look Great Naked!
A practical guide to building a lean, strong body while increasing energy, confidence, and long-term health — without extreme dieting or sacrificing your lifestyle.
In this bestselling book, Russ Yeager — physique transformation expert and one of the world's top fitness coaches — reveals the exact system he used to go from a self-described "chubby kid in husky pants" to an international physique champion.
After 25+ years of research, real-world coaching, and using himself as a human guinea pig, Russ cracked the code on building a lean, healthy body with lasting energy. Now he's sharing everything in one definitive guide.
What you'll learn:
- How to look and feel 10 years younger — starting with your next meal
- The science-backed formula for all-day energy without crash diets or quick fixes
- Russ's proven "secret formula" — the same method behind thousands of transformations worldwide
Get Your Copy on Amazon →
